Breakeven Brothers

In this episode, Bennett and Brad dive into the fascinating world of early social media tools and growth hacking. Brad shares his journey of building viral social media products as a teenager, including a $3 Twitter tool that ran on autopilot for years and an Instagram growth platform that made $2,000 per day before being shut down. The brothers discuss how social media platforms have evolved since 2010, from the early days of Twitter follower ratios to modern LinkedIn content strategy. They explore the risks and rewards of building on social platforms, the importance of timing in tech, and how authentic content creation has changed over the years. Whether you're interested in social media history, building products, or growing an online presence, this episode offers unique insights from someone who's been in the trenches since high school.

00:00
Introduction and Milestones
05:50
The Evolution of Social Media
11:34
The First Sale and Learning Experience
18:36
The Evolution of Social Media Platforms
24:12
Building and Selling iUnfollow
29:42
The Rise and Fall of Instapromote
41:22
The Impact of User Experience on Business Success
50:53
The Challenge of Authenticity in Online Presence
57:29
The Future of AI in Content Creation

Bradley’s bookmark:
Turn off your iPad automatically every night from @Javi: https://x.com/Javi/status/1850661330447139223

Ben’s Reads for the week:
The Franchise MBA by Nick Neonakis
Building a Story Brand by Donald Miller
Numeric raises $28M to build the next-gen financial data platform | Numeric
https://www.numeric.io/blog/numerics-raises-28m