The art of building vs. the game of marketing
Download MP3Join the Breakeven Brothers as they discuss everything from a turbulent flight experience and the ethics of face-scanning apps to the joys of ping pong and the dark side of app monetization. They debate the merits of niching down in business, explore the world of indie game development, and share their struggles with LinkedIn spam and the quest for viral marketing success. Plus, a surprising connection between balance sheet reconciliations and LinkedIn virality! Tune in for a lively conversation about accounting, tech, and the challenges of building a business in the digital age.
Bookmarks
- (00:00) - Intro & Navigating Travel Experiences
- (05:57) - The Rise of Monetization in Apps
- (11:42) - Ethics of App Monetization
- (17:34) - The Impact of Microtransactions on Gaming
- (23:30) - Unique Experiences in Gaming Lounges
- (28:55) - Gaming Evolution and Experiences
- (34:53) - The Importance of Niching in Business
- (42:33) - Navigating Social Media Changes
- (53:37) - The Future of Online Communities
- (59:20) - LinkedIn Analytics: Insights and Strategies
- (01:11:49) - Bookmarks: Tools and Tips for Improvement
Bookmarks
Creators and Guests
Host
Bennett Bernard
Mortgage Accounting & Finance at Zillow. Tweets about Mortgage Banking and random thoughts. My views are my own and have not been reviewed/approved by Zillow
Host
Bradley Bernard
Coder, builder, mobile app developer, & aspiring creator. Software Engineer at @Snap working on the iOS app. Views expressed are my own.
